6. Incorporate an irresistible deal into your campaign
It is a fact that many individuals tend to buy things they do not need just because they are on offer. To boost your sales, offers, coupons, and discounts are some of the most powerful tools to use. It is essential to also include a timeline or deadline with your offer to compel your customers to take action promptly. FastPages has a countdown timer that you can incorporate into your campaign for higher conversions.
7. Your landing page content should not feel pushy
The products or services you are campaigning for should be allowed to generate sales on their own without sounding needy. This way, your web page visitors are able to see clearly for themselves the benefits they will get on conversion. Clear, brief, and professional content, backed up with great testimonials and a direct call-to-action will automatically inspire confidence in your product or brand.
8. Know the level of awareness of your audience
Understanding just how much your potential customers know about your product or service is key to building a high-converting landing page with FastPages. You can make numerous Landing Pages to suit different audiences depending on their respective levels of knowledge. Still, you should at least have one that covers all the relevant information in the simplest wording with regards to your campaign. This way, you will be able to convince most of your landing page visitors and, in turn, increase conversion rates.
9. Make use of powerful marketing words
Using powerful marketing keywords in your landing pages such as New, Improved, or Latest entices your web page visitors. This creates a psychological attraction that makes your potential customers want that which is better than what already exists elsewhere. Since no one wants to buy an outdated edition of any product, your potential customers will most likely be convinced to purchase your product or service this way.
10. Give a teaser of your product or service